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Botanical Actives On the Rise, Says Kline

New report details natural ingredients in personal care

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By: TOM BRANNA

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The move from synthetic ingredients to more “natural” ingredients should be regarded as a driver for cosmetic and toiletry ingredients market. According to Kline & Company’s new study, Specialty Actives and Active Delivery Systems for Personal Care 2008: U.S. and Europe, botanicals consumption is growing at 8%, outstripping growth of other specialty actives with average growth of 5.4%. The increased use of botanicals is one of the major changes in the cosmetics and toiletries industry in re...

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